Blue Collar IA

My unique take on User Experience Design. Coming soon...

On UXD: Tom Wolfe

The Relationship Between Poor UX & Lost Revenue

Went to my local gas station/carwash this morning. Not my favorite place to either fill up or wash my car, but its easy-to-get-to location and combination of the two services make it a popular destination and give it a significant competitive advantage.

The story with this place is the same as it is in most towns: Premium gas prices due to a wash on premises. They're always a few cents more than competitors just a few miles down the road in either direction because the nearest wash is ~5 miles away.

Alas, their point of difference is also their Achilles' heel.

On UXD: Bill Maher

June 10, 2011 New Rule: Country Crock

On UXD: Michael Palin

Radio, Radio

Inspired Inspired by a recent series of blog posts by Luke Sullivan, I revisited my radio reel. Frankly, it hasn’t seen the light of day in years because I haven’t been getting hired to write spots. It's all about the digital these days.

A Work in Progress

Trying to put together something that represents the kind of work that I do for the gazillions of agencies (and their clients) that I do it for.