Tuesday, December 27, 2011
Sunday, August 14, 2011
Sunday, August 7, 2011
The Relationship Between Poor UX & Lost Revenue
Went to my local gas station/carwash this morning. Not my favorite place to either fill up or wash my car, but its easy-to-get-to location and combination of the two services make it a popular destination and give it a significant competitive advantage.
The story with this place is the same as it is in most towns: Premium gas prices due to a wash on premises. They're always a few cents more than competitors just a few miles down the road in either direction because the nearest wash is ~5 miles away.
The story with this place is the same as it is in most towns: Premium gas prices due to a wash on premises. They're always a few cents more than competitors just a few miles down the road in either direction because the nearest wash is ~5 miles away.
Alas, their point of difference is also their Achilles' heel.
Tuesday, July 5, 2011
Monday, June 27, 2011
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