Showing posts with label copywriting. Show all posts
Showing posts with label copywriting. Show all posts

Monday, June 23, 2014

Parallels Between Advertising Copywriting '94 & User Experience Design '14

When I first got into advertising, there were established programs for “creatives” at the collegiate level: Northwestern, Michigan State, Center for Creative Studies in Detroit, Art Center College of Design in Pasadena and Virginia Commonwealth University’s Adcenter to name just a few.

At the same time, there were a number of upstarts that were hyper-specific to advertising copywriting and art direction: BrainCo in Minneapolis, Miami Ad School, Portfolio Center in Atlanta. Even Chicago had AdEd (where I was able to take courses with the amazing Kevin Lynch and Dave Lowe).